SEO

SEO sta per Search Engine Optimization, che è la pratica di aumentare la quantità e la qualità del traffico verso il tuo sito web attraverso i risultati organici dei motori di ricerca.

Per capire il vero significato di SEO, scomponiamo questa definizione e guardiamo le parti:

Qualità del traffico. Puoi attirare tutti i visitatori del mondo, ma se vengono sul tuo sito perché Google dice loro che sei una risorsa per i computer Apple quando in realtà sei un contadino che vende mele, questo non è traffico di qualità. Al contrario, devi attrarre visitatori che sono genuinamente interessati ai prodotti che offri.

Quantità del traffico. Una volta che hai le persone giuste che cliccano dalle pagine dei risultati dei motori di ricerca (SERP), più traffico è meglio.

Risultati organici. Gli annunci costituiscono una parte significativa di molte SERP. Il traffico organico è qualsiasi traffico che non si deve pagare.

SEO

Come fa Google a sapere tutto? Ecco spiegato come classifica notizie, video e immagini

Agosto 7, 2021

SEO

Strategie per aumentare il traffico sul proprio sito senza la SEO

Aprile 13, 2021

Molti di noi sanno che ricorrere alla SEO (Search Engine Optimization) può rivelarsi un’ottima maniera di generare traffico per un sito web….

SEO

SEO VINTAGE: Quando per farsi trovare si faceva di tutto e di più

Giugno 23, 2019

photo credit: James Cridland via photopin cc Che nostalgia controversa per gli anni ’90… Per chi come me è nato a…

SEO

Il Barnacle SEO: cosa è ed a cosa serve

Aprile 4, 2019

Ultimamente si fa riferimento ad un termine di web marketing detto “Barnacle SEO”. Ma che cosa è esattamente il Barnacle SEO ?

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Testimonianze

I did a digital marketing training course with Jacopo (SEO, PPC advertising and growth hacking strategies). He was very exhaustive and precise.

Valentina Proietti - Senior Marketing Executive

Jacopo is a SEO expert and a real professional in marketing. He is always up to date on internet new technologies.

Daniele Favi - Full Stack Developer

Scrupoloso e meticoloso nelle sue analisi, ha spiccate capacità nella gestione dei social media. Posso aggiungere anche che è un ottimo blogger.

Marco Buono - ProConsul Group

Jacopo is a real SEO/Growth hacking Guru! He knows many effective strategies to boost small and medium businesses.

Carmine Nezi - Digital Marketing Specialist

Jacopo has been my colleague. He is a serious, professional and friendly person and has a deep knowledge of social media world.

Stefano Gardano - Frontend developer

Raccomando senz'altro i servizi di Jacopo Coccia per la professionalità e rapidità esecutiva, soprattutto per il know how e la continua attenzione riservata al cliente

Marino Paolucci - MP Languages

One of the nicest person I've been work with. Always nice, professional, accurate in his analysis. A real Guru in SEO and Social Media.

Luca Miselli - System Administrator

Jacopo è una persona precisa e attenta. Ottime doti comunicative abbinate ad un eccellente preparazione e capacità di lavorare in team rispettando le scadenze.

Stefano Tucci - I.M.M. Hydraulics

Ho lavorato con Jacopo, gli riconosco numerose competenze operative: copywriting in ottica SEO, strategie di marketing efficaci ed una profonda conoscenza di innumerevoli tool digitali.

Francesco Cavallo - Digibrain

Jacopo si è sempre rivelato disponibile ad aiutare e consigliare, nonché sempre molto puntuale e preciso nelle consegne dei lavori richiesti.

Francesca Palermo - Accenture

Jacopo è una persona estremamente preparata, ma prima di tutto un uomo intelligente, sensibile, affidabile.

Gian Maria Brega - OPLAY

Jacopo é un professionista serio ed affidabile. Lavorare con lui è stato molto costruttivo e ciò che mi ha colpito è stata la sua capacità di spiegare strategie legate alla promozione digitale.

Riccardo Cangini - Be2Bit

Lavorare con Jacopo mi ha permesso di apprezzarne la non comune competenza in ambito cinematografico e la scrittura raffinata ma al tempo stesso accattivante e fruibile.

Caterina Gangemi - Giornalista

E' una persona corretta e precisa nello svolgere il lavoro, portata per il team working. L'affidabilità è l'elemento che lo caratterizza sia in ambito lavorativo che personale.

Federico Fedeli

Conosco Jacopo, un vero professionista, una persona affidabile, precisa e attenta soprattutto alla gestione del workflow.

Emilio Bonura - Facebook ADS Specialist

Ho avuto tanti collaboratori, di rado uno professionale come Jacopo. Metto in evidenza le sue capacità di Social Media Manager e l'approfondita conoscenza del Web.

Iacopo Bellavia - Freelance

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